A simple launch plan for your first Fuel Your Fund campaign

A fundraiser works best when everyone can explain it in a sentence: who it supports, what the goal is, and how to take part. This launch plan helps a team or club organize those decisions before the first link goes out.

1. Pick one goal and one organizer

Name the need you are raising for and choose the person who will coordinate with Athlete Fresh. That person does not have to do everything. They do need to know who approves the message, where supporters will hear about the campaign, and who will answer questions.

2. Confirm the terms in writing

Before launch, agree the fundraising share, eligible sales, tracking method, campaign dates, and payout timing. Clarify how cancellations or returns affect the amount raised and what information the club will receive. These details belong in the setup conversation, not in assumptions made after orders arrive.

3. Prepare a message people can share

Keep the explanation short. Name the club, describe the goal, give the dates if the campaign has a deadline, and use the approved shopping link. Let supporters know that Athlete Fresh handles the orders and shipping for a link-based campaign. Use the school or team’s branding only after the appropriate approvals.

4. Coordinate the launch and reminders

Choose a launch date that fits the club calendar. Prepare an announcement, a reminder, and a closing update so the whole campaign does not depend on one busy volunteer remembering to post. Share only through channels the club is authorized to use, and keep every message consistent with the agreed program terms.

5. Close the loop with supporters

Review the tracked results under the campaign agreement before announcing a final amount. Thank the community and explain the next step for the goal. If you share a result publicly, use the confirmed figure and a description the club has approved.

A practical readiness check

• The club has a clear goal and contact person.
• Fundraising terms and payout timing are agreed.
• The campaign link and message have been checked.
• Any name, logo, and communication approvals are in place.
• Someone owns the reminders and closing update.

Athlete Fresh’s 5% charitable give-back continues alongside Fuel Your Fund. The amount a club earns comes from its own agreed campaign terms.

Plan a fundraiser with Athlete Fresh →